[Free] Aeo &Amp; Geo - Answer Engine Optimization - Free Course For All
AEO & GEO – Answer/Generative Engine Optimization for Brands & E-commerce: A complete course for Marketers by OpKart
What you’ll learn
- Understand what AEO is and how AI search changes brand visibility
- Learn the key AEO metrics: mentions, citations, share of voice, and visibility
- See why visibility in AI answers matters more than clicks
- Understand the difference between SEO and AEO
- Learn how to audit websites and online shops for AI discoverability
- Discover how to use Opkart’s free AEO audit tool
- Learn prompt research and how to build a useful prompt library
- Create AI-friendly blog content that is easy to find and cite
- Improve ecommerce product pages with AEO and data enrichment
- Build an AEO strategy for your brand, website, or online store
- Learn how to monitor brand visibility and sentiment in AI search
- Understand technical AEO basics like crawlability, schema, and JavaScript
- Learn how to optimize beyond your website across the wider web
- Develop the right AEO mindset for long-term AI search visibility
Requirements
- No previous experience needed, open to all, from all backgrounds
Description
This course gives you a complete, practical introduction to AEO, or Answer Engine Optimization, and shows how AI search is changing the way brands are discovered, mentioned, and cited online. You’ll learn how to adapt your strategy so your brand can win visibility inside AI-generated answers rather than relying only on traditional search rankings.
Across the program, you’ll explore the key AEO metrics that matter today, why visibility is becoming more important than clicks, and how AEO differs from classic SEO in both strategy and measurement. The course also walks you through how to audit your website and online shop for AI discoverability, research prompts, and build a prompt library that reflects real user intent.
You’ll see how to improve blog content and product pages so they are easier for AI systems to understand, extract, and cite, while also learning how to monitor brand visibility, sentiment, and share of voice over time. In addition, the course covers technical AEO, content distribution, and long-term brand presence across AI-powered search engines.
It also includes Opkart demos and the Opkart free AEO audit tool, helping you identify visibility gaps, analyze websites and ecommerce stores, enrich product data, and turn insights into practical actions for your brand or online shop.
Author(s): OpKart AEO Platform for Brands and E-commerce
