[100% Off] Marketing Campaign Management: Brief, Budget, 430+ Tools

Nobody can say which part of the campaign worked? Marketing campaign management, budget, paid ads, marketing KPIs

Added on October 20, 2026 Marketing 4 min read

What you’ll learn

Run campaigns you can explain afterwards: take 430+ templates
procedures
checklists and AI prompts in 55 downloadable resources,Audit the team
channels and effectiveness in your first 30 days before deciding anything,Build and defend a marketing budget with unit economics and a clear allocation,Position the brand and set up attribution across the digital funnel,Research the audience with surveys that produce honest answers
and turn them into an action plan,Launch landing pages
referrals
email
SEO
paid search
paid social and remarketing,Plan a campaign as a project with a business case
scope
risks
a network diagram and a Gantt schedule,Separate result indicators from performance indicators and build marketing dashboards and reports,See marketing services on screen
including Google Ads
Meta Business Suite
LinkedIn Campaign Manager
Power BI and Tableau,Learn with Mike
the #1 HR instructor on Udemy: 1,800,000+ enrollments
170,000 students
about 200 books on Amazon

Requirements

Responsibility for marketing campaigns
or a plan to take it on,No analytics or project management background required: the methods are introduced from the start,A spreadsheet and access to your own campaign data
however incomplete,English at intermediate level or above
since all lessons are in English

Description

This course contains the use of artificial intelligence.

Campaigns rarely fail on the creative. They fail because the brief was written after the channels were chosen, and nobody could say afterwards which part worked. Here are 437 tools to run campaigns that can be measured: 284 ready-to-use templates, procedures, checklists, question lists, matrices, formulas and AI prompts, 100 models and methods, 44 services shown on screen and 9 working files.

Open a lecture, take the tool, use it on your next campaign.

The reporting nobody believes

Reach and impressions go into the report because they always look good. Attribution was never set up, so the channel that produced the result and the channel that got the credit are probably different. The budget was defended with last year’s figure plus a percentage, the personas came out of a workshop, and when the campaign ran late nobody knew which task was blocking the launch.

What changes after this course

The campaign starts with an audit, a brief and a defended budget. Audience research comes from real answers. Each channel is set up to be measured, the campaign is planned as a project with a critical path, and reporting separates results from activity, so the next budget conversation starts with evidence.

What is inside: 437 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

55 downloadable resources: the lecture presentations plus 9 working files, including the campaign checkpoint calendar, the content planning workbook, the employer branding KPI guide and survey report samples
284 ready-to-use tools inside the presentations:
88 templates and sample documents: marketing strategy one-pager, annual marketing budget, brand media mix planning, marketing experiment hypothesis
57 step-by-step procedures and workflows: low-budget market research, marketing strategy development, marketing budget development, performance marketing and dashboard
44 checklists: marketing strategy audit, brand plan readiness, AI marketing risks and ethics, project plan
35 question lists and scripts: customer discovery interviews, marketing channel audits, marketing budget defense, brand perception surveys
30 scorecards, rubrics and matrices: competitor marketing channel matrix, price-value positioning map, impact-effort matrix, marketing competency matrix
16 formulas and metric sets: marketing performance metrics, CMO financial dashboard, digital marketing metrics and dashboard, growth marketing metrics
12 ready AI prompts: marketing slogan generation, email subject line generation, customer review analysis, ROMI analysis
2 other working tools: chart selection guide
100 models and methods explained with examples: 4Ps marketing mix, STP model, Porter’s five forces, A/B testing
44 services shown on screen, including Google Ads, Meta Business Suite, LinkedIn Campaign Manager, SendPulse, Power BI and Tableau

Where the tools are

Marketing leadership, budget and team (3 sections, 153 tools). The first 30 days, the budget, brand positioning, the digital funnel, the team and AI.
Audience research (2 sections, 42 tools). Survey design, launch, analysis and the action plan.
Owned and paid channels (2 sections, 59 tools). Landing pages, referrals, email, SEO, paid search, paid social and remarketing.
Campaign strategy and production (3 sections, 52 tools). Market trends, audiences, positioning, measurement, forecasting and ad copy.
Campaign project management (4 sections, 98 tools). Business case, charter, stakeholders, scope, risks, schedules, budget, control and closure.
Marketing KPIs (3 sections, 64 tools). Result and efficiency indicators, metrics, dashboards, reports and rollout.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

When I audited the Google advertising account of my own academy, I found experimental campaigns that the hired marketers did not fully understand: a lot of money had gone into them with no result. Small, measured spending can work well: once I paid 35 dollars to promote a YouTube video, 120,000 people saw the ad, 2,500 watched the video and 400 subscribed to the channel.

How to use the course

Start with the campaign checkpoint calendar and the leadership and budget sections, then go to the channel, project or KPI section your next campaign needs. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included