[100% Off] Advertising Strategy With Dekker The Marketer
Taught by a former VP of Marketing and Fortune 500 Brand Manager
What you’ll learn
- Advertising Strategy,Marketing Budgeting,Marketing Strategy,Advertising Planning
Requirements
- Advertising Experience
Description
This course contains the use of artificial intelligence. This course teaches you which advertising strategies work best for a given situation. The underlying philosophy is holistic: Marketing is a profitable SYSTEM not just a collection of ads and other assets. Advertising helps you achieve economies of scale in customer acquisition.
Learn to plan the various levels of advertising strategy including: creative strategy, media selection, budget allocation, positioning, funnel optimization, and brand marketing.
Make context-driven decisions such as:
When is differentiation good vs bad?
When is storytelling vs hard-selling appropriate?
What type of segmentation (if any) do you need?
Should advertising sell the product or just get prospects into your funnel?
Should I pay influencers to make ads?
Should advertising be used at each stage of the marketing funnel?
Do I even need ads?
Is small business advertising different from corporate advertising?
Master profitable advertising strategy:
Budgeting techniques
Creative strategy
ADPLAN framework
Advertising when your market is saturated vs unsaturated
Segmentation methods
The importance of reach, frequency, recency, memory, and amplification
Positioning
Reasons to believe
Targeting influencers, deciders, and purchasers
Perception, cognition & metacognition
Persuasion
Building associations with your brand
Direct advertising and brand building
Investing short-term, medium-term, and long-term results
Techniques that multiply advertisement effectiveness
Maximizing customer lifetime value while minimizing customer-acquisition costs
