Understand and Evaluate Digital Marketing Channels

Learn about various available digital marketing channels available today – Free Course

What you’ll learn

  • Gain an understanding of the available Digital Marketing channels that marketers can use to achieve the digital marketing targets


  • There is no formal prerequisite for this course.


This courses provides an understanding of the available DM channels that marketers can use to achieve the digital marketing targets that have been derived from the marketing objectives for a product or brand. Given the nature of the online world, which is constantly evolving and expandingnew channels are developing with greater frequency, and audiences are continuously exploring new sources of online contentdigital marketers must regularly assess and reassess digital marketing channels for their effectiveness and applicability in helping achieve the companys overall organizational goals and objectives. The course can be taken by professionals and students interested ingaining a basic understanding of Digital Marketing. The many authors,advisers, and reviewers of the course have worked in numerous Sales andMarketing areas and geographic regions across a variety of industries.Thus, insights provided by them make this course industryindependent. The course defines Digital Marketing in terms of processesthat comprise a series of actions that leads to a particular result.Each process requires specific inputs and then uses tools to createspecific outputs.

Author(s): SMstudy Certifications

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