[Free] Step-By-Step Remarketing: Essentials For Total Beginners

Learn the basics of remarketing and turn clicks into conversions. – Free Course

Added on May 22, 2025 Marketing 2 min read

What you’ll learn

Key Tools to Support Your Remarketing Efforts
What are the 5 main marketing concepts
Understanding the Marketing & Sales Relationship
Remarketing Essentials A Beginner's Guide for Marketers
Leveraging Social Proof and Reciprocity in Sales
Successful Storytelling in Business and Marketing
The Handoff Process Marketing and Sales
Understanding the Divide Why Sales and Marketing Misalignment Happens

Requirements

No prerequisites.

Description

Step-by-Step Remarketing: Essentials for Total Beginners is the ultimate beginner-friendly course designed to help you unlock the true power of remarketing and boost your sales with simple, strategic actions.

In today’s competitive digital landscape, remarketing isn’t just an option — it’s essential. This course walks you through the core concepts every beginner must understand to successfully reconnect with potential customers, drive conversions, and build brand trust.

Inside, you’ll learn:

The 5 Core Marketing Concepts that form the foundation of every great remarketing strategy — from product and production to societal marketing.
How Marketing and Sales Work Together — and where they often don’t. You’ll uncover why these teams sometimes clash, and how to align them through communication and a seamless handoff process.
Remarketing Tools Made Simple — Get to know the essential tools and platforms (like Google Ads, Facebook Pixel, and email automation) that will support your remarketing campaigns.
Leveraging Social Proof and Reciprocity — Learn how to build trust with testimonials, case studies, and irresistible offers that bring customers back to buy.
How to Tell a Compelling Brand Story — Use storytelling techniques to make your business memorable, relatable, and impactful.
Beginner-Friendly Remarketing Frameworks — We’ll guide you through your first remarketing setup with clarity and confidence, even if you have zero experience.

Whether you’re a small business owner, aspiring marketer, or entrepreneur trying to recover missed opportunities, this course gives you the tools and mindset to turn browsers into buyers — one step at a time.

P.S.: This course won’t cover how to navigate platforms like Facebook, Instagram, or Google Ads step by step.

My goal is to teach you the core concepts, strategies, and practical knowledge of marketing and remarketing — so you can confidently apply them to any business or situation, regardless of the platform you choose.

Author(s): Melina Silva S.