[Free] Seo Primer - Search Engine Optimization For Beginners

An introduction to search engine optimization (SEO) and how to go about creating a website that Google will love. – Free Course

Added on April 26, 2025 Marketing 2 min read

What you’ll learn

Develop your own "SEO Mindset" to evaluate SEO techniques and opportunities
Know the main ranking factors in Google today, and go about optimizing their own website.
Create search engine optimized content for their website.
Understand the difference between White Hat, Black Hat and Grey Hat, and make the correct choices for their own website.
Create content that looks like it was written by an expert in the field, giving it the best possible chances of ranking in Google.

Requirements

This course assumes no prior knowledge, but you should probably have a website or web presence (current or planned) that you are interested in optimizing for the search engines.

Description

Unlock Your SEO Mindset: A Gentle Introduction to Sustainable Success

Have you ever felt overwhelmed by SEO? You’re not alone. It’s easy to feel like you’re drowning in endless strategies and conflicting advice. That’s exactly why I created the “SEO Primer” course. My goal isn’t just to teach you how to optimize your website – it’s to give you something much more valuable: an SEO mindset.

Think of it like this: instead of handing you a list of SEO “tricks,” I’m going to teach you how to think about SEO the way Google does. Once you understand what search engines truly want, you’ll be able to adapt and thrive no matter how algorithms change. It’s about becoming resourceful and confident, not just following instructions.

In this course, I’ll walk you through the basics of SEO – what it is, why it’s essential, and how to approach it strategically. You’ll get the inside scoop on the three “shades” of SEO: Black Hat, White Hat, and Grey Hat. Knowing the difference is crucial because it helps you spot risky practices that could jeopardize your site’s future.

I’ll also take you on a quick journey through the past, showing you how SEO used to work. You’ll see real examples of outdated techniques that once brought success – and why they don’t work anymore. It’s a fascinating way to understand how SEO has evolved and where it’s headed.

Then we’ll focus on what matters most today: crafting high-quality content and building powerful backlinks. I’ll share my personal checklist – the “Holy Grail” of backlinks – so you’ll know exactly what to look for when assessing backlink opportunities.

By the end of this course, you won’t just know how to optimize your website – you’ll have the mindset to make smart, sustainable choices. You’ll be equipped to evaluate new techniques on the fly and stay resilient as SEO continues to change.

If you’re ready to approach SEO with clarity and confidence, let’s get started together.

Author(s): Andrew Williams