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[Free] Modern Marketing Measurement Course

A Comprehensive Guide to Measuring Marketing Impact – Free Course

Added on April 5, 2025 Marketing 1 min read

What you’ll learn

• Learn to adopt new measurement methodologies to optimize your marketing activities
• Understand fundamental marketing measurement techniques and its business impact
• Generate actionable insights using strong data foundations
• Optimize ad spend and save significant $$$

Requirements

• No, this course is designed for both beginners and experienced marketers looking to enhance their knowledge of modern marketing measurement techniques.

Description

Learn essential principles like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, and more. Enroll now for free to become a certified modern marketing measurement expert.

Why this course?

Marketing has evolved, but measurement hasn’t. This course teaches you the foundations of modern marketing measurement to enhance your strategy, make impactful data-driven decisions, and drive sustainable business growth.

What you’ll learn

1. Welcome to Modern Marketing Measurement Foundations

2. Module 1: The State of Marketing Measurement

3. Module 2: Fundamentals of Marketing Measurement

4. Module 3: Introduction to Unified Marketing Measurement

5. Module 4: Introduction to Marketing Mix Modeling

6. Module 5: Introduction to Incrementality Testing

7. Module 6: Building a Measurement Program for Decision Making

What you’ll gain after completing this course

• Understand fundamental marketing measurement techniques and its business impact

• Implement a holistic measurement framework

• Generate actionable insights using strong data foundations

• Make proactive, data-driven decisions

• Optimize ad spend and save significant

With Lifesight, marketers can now leverage data to unlock meaningful customer interactions and drive unparalleled results. Our platform empowers businesses to understand the customer behavior, deliver personalized experiences, optimize media spend, and make informed decisions with unmatched precision.