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[Free] How To Write A Good Case Study

A step by step guide to turning project histories into powerful marketing tools – Free Course

Added on May 23, 2024 Marketing 2 min read

What you’ll learn

• Recognise what the aim of a case study is so you know what youre trying to achieve with what you write
• Understand the components that make up a strong case study so you know what element you need to include and why
• Have the questions you need to ask your colleagues and your customer to get the information you need about the project that is the focus of the case study so you know how to get the highest quality input from them
• Know the tone of voice you need to use in your case study so your words appeal to your target market and make the information even more effective

Requirements

• You should be tasked with writing case studies for your company and want to understand how to make them as useful and effective as you can

Description

At its most basic level, a case study is a simple thing: its a description of a project. But if you think about case studies in those terms, youll be missing a vital opportunity to give powerful examples of:

• the size and type of project you work on
• the expertise you have
• your ability to overcome complex problems and situations
• the outcomes you achieve for your customers.

In this course, Ill teach you how to take the plain facts of projects and turn them into compelling case studies that help you to win new clients and position you as the expert in your field.