[Free] How To Find A/B Testing Ideas
Learn the basics for competitor analysis, heatmaps, user recordings, surveys, and more to generate A/B – Free Course
What you’ll learn
- Discover what A/B testing is and why it's important to test before making changes to your website.
- Explore the pros and cons of using expert opinions to generate A/B testing ideas.
- Learn how to conduct a basic competitor analysis and what to focus on to generate effective A/B testing ideas.
- Explore how insights from your support team can help identify friction points and inspire impactful A/B test ideas based on real user feedback and complaints.
- Learn how to get started with website user surveys and how to leverage the insights gathered to generate A/B testing ideas.
- Get to know the basics of heatmaps and user recordings – and how they can inspire great A/B testing ideas.
- Dive into how to use user-based and website-based analytics data to pinpoint high-impact areas, track funnel drop-offs, and prioritize what to test next.
- And finally, pick up some handy tips and tricks to kickstart your A/B testing journey.
Requirements
- A basic minimum eCommerce experience is recommended
Description
Learn how to turn research into results — and build digital experiences that actually convert.You can’t improve what you don’t understand. And in the world of digital products, websites, and marketing funnels, assumptions simply aren’t enough. That’s why mastering the fundamentals of data-driven research is essential if you want to consistently grow and optimize performance.
In this in-depth training, you’ll explore the key tools and techniques used by top conversion experts:
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Competitor analysis – uncover what others in your space are doing well, what they’re missing, and how you can position yourself smarter.
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Heatmaps – visualize user attention, scrolling behavior, and click patterns to detect friction zones or areas of confusion.
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User session recordings – watch real users interact with your website to identify bottlenecks, hesitation points, and usability issues.
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Surveys and feedback tools – go straight to the source and ask users what they need, what they love, and what stops them from converting.
Whether you’re working on an eCommerce site, SaaS platform, landing page, or lead generation funnel, these research techniques will give you a deeper understanding of your audience — and the clarity to make decisions that move the needle.
By the end of this program, you’ll have a full toolbox to create smarter tests, design better experiences, and drive real business results.
Because when you truly understand your users, you stop chasing trends and start building what works.
