[Free] Google Shopping Tips With Ppckirk
Formerly: Smart Shopping Course – Free Course
What you’ll learn
- How to Optimize a Product Feed for Shopping Campaigns.
- How to Add a Supplemental Feed in Google Merchant Center.
- How to Segment by Search Terms in Standard Shopping Campaigns.
- How to think about the role of automation in Shopping Campaigns.
Requirements
- No prerequisites for the course, but you might want to know the basics of Google Ads.
Description
READTHISFIRST BEFORESIGNINGUP:This course was originally published as a Smart Shopping Campaign Course. However, because Google has made the decision to migrate Smart Shopping campaigns over to Performance Max campaigns, Kirk did not have the time nor energy to reshoot everything as Performance Max videos (real talk!) immediately (you know, because we’re actually trying to learn the campaigns in our own client accounts).This means, that we’re publishing the course as is and HAVENOWMADEITFREE so you can at least get started on the basics of Shopping Ads such as feed optimizations, etc. Perhaps someday, we’ll get a Performance Max course out of Kirk!
In the meantime, there are helpful tips here on feed optimizations, settings, supplemental feeds, and more that you’ll find helpful. Kirk dives into ways you can (still) sculpt your Standard shopping campaigns to target specific queries, as well as some helpful feed optimization tips, too. Of course, differences like asset groupings will keep us on our toes, but, at least it’s a start for the price, right?!So dive in at this FREEprice, and learn some Google Shopping from one of the experts. Kirk has been speaking internationally on Shopping Ads for 7 years, and has been writing on them for longer than that. From back in the free days of Froogle to the automated days of PMax, Kirk is a trusted source of Feed optimization and Shopping knowledge and you’re sure to learn something in this course.
Author(s): Kirk Williams
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