[Free] Google Analytics Beginner To Advanced | Setup + Audit

What you’ll learn

• Installing Google Analytics directly & via Google Tag Manager
• Setting up Raw, Reporting and Testing views
• Creating custom dimensions and metrics
• Setting up custom alerts to notify of sudden drops or spikes
• Using UTM parameters and acquisition reports
• Setting up goal and events to track activation
• Using cohort tables to monitor retention
• Creating custom reports in Google Data Studio

Requirements

• Access to a Google Analytics or Google Tag Manager account
• Desire to improve your business and conversion funnel

Description

This course is designed to take you to the next level no matter whether you’re a beginner or power user of Google Analytics.

This course will guide you through:
– Installing the old Universal Analytics & new Google Analytics 4
– Creating a professional structure of views
– Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)
– Setting up goals and events to track any click or move your users make (in case you wish to do so)
– Discussing business models and funnels
– Building scheduled reports to monitor product performance

The goal of the course:
1. Understand 99% of Google Analytics’s functionality
2. Impress your business partners, clients and/or shareholders with new reports and insights
3. Find a scala of product opportunities to start working on

Author(s): Ruben Portz