[Free] Fundamentals Of Marketing

Learn the core concepts of Marketing by a leading Professor from India – Free Course

Added on June 1, 2021 Marketing 1 min read

What you’ll learn

• Students will learn the core concepts of marketing.

Requirements

• There are no prerequisites.

Description

5 Star Reviews and Comments:

Mr. Bishal Sarkar – Amazing, above expectations!

Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldnt say its extremely in dept, but it does give great bullet points.

Dhaval Kadam – It is very easy to understand and grasp.

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Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:

1. What is Marketing?

2. Difference between Marketing and Sales

3. Marketing Mix – 4Ps of Marketing

4. Marketing Mix – 7Ps of Marketing

5. Needs, Wants and Demand

6. Market Segmentation

7. Brand

8. Product Life Cycle

9. What is a Price

10. Place / Marketing Channel

11. Advertising

Author(s): Prof. Vijay Prakash Anand