[Free] Fundamentals Of Digital Marketing
Complete Guide to Online Marketing Success
What you’ll learn
- Understand the complete digital marketing landscape and how different channels work
- Plan a comprehensive digital marketing strategy from scratch
- Create high-quality content optimized for both users and search engines
- Build a complete digital marketing plan for any business
Requirements
- No Prior Marketing Experience Required: The course is explicitly built for beginners, entrepreneurs, small business owners, career changers, and marketing students. It starts with the absolute basics, like "What is Digital Marketing?" and the core channels , making it perfect for anyone looking to launch a career or grow a business from scratch
- Target Course Level: The curriculum scales smoothly from a Beginner to Intermediate level as you progress through the weeks.
- What You Will Need Access To: Because the course features extensive hands-on elements, you will just need an internet connection and a computer to access the various platform walkthroughs, download the 20+ templates/checklists , and complete the practical assignments
Description
This course contains the use of artificial intelligence.
Master the complete digital marketing landscape with this comprehensive, beginner-friendly course designed to take you from an absolute novice to a confident, data-driven marketer. Spanning 8–10 weeks of practical, hands-on learning, this course is ideal for beginners, entrepreneurs, small business owners, students, and career changers who want to succeed in today’s digital economy.
You will build a strong foundation in modern digital marketing by understanding how online marketing differs from traditional approaches and how successful businesses attract, engage, and retain customers online. Step by step, you will master essential organic marketing channels, including Search Engine Optimization (SEO), content marketing, and multi-platform social media marketing.
Learn how search engines crawl and index websites, create SEO-friendly content, build effective backlink strategies, and develop content that increases visibility and audience engagement. You will also learn how to map the complete customer journey—from brand awareness to conversion and long-term customer retention.
To expand your practical skills, you’ll create high-performing email marketing campaigns, segment customer lists, and optimize communication for better results. The course also covers paid advertising, teaching you how to build, launch, and optimize PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
Throughout the course, you’ll work with real-world examples, practical exercises, and a comprehensive capstone project that brings together everything you’ve learned. By the end of the course, you’ll be able to allocate marketing budgets effectively, measure key performance indicators (KPIs), analyze campaign performance, and confidently apply digital marketing strategies to grow a business or start a rewarding marketing career.
Author(s): Dr. Khirod Chandra Maharana
