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[Free] Fundamentals Of Digital Marketing Mastercourse

Learn the basics of Social Media Marketing, SEO, SEM & more – Free Course

Added on March 16, 2025 Marketing 2 min read

What you’ll learn

• What is Digital Marketing and why it’s important for 2025
• Various components of Digital Marketing and their scope
• Fundamentals of SEM or Paid Advertising on Google
• Fundamentals of Search Engine Optimization (SEO)
• Promoting websites by increasing their visibility in search engine results pages
• What keywords are, why they play a major role in PPC advertising, and how to use them
• Tools for keyword research and planning
• SEO essentials along with tools to find what your target audience is looking for online
• Basics of Social Media Marketing through Facebook and Instagram Ads
• Step by step approach to running Facebook or Instagram Ads
• The purpose and significance of Remarketing
• Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing

Requirements

• Curiosity to learn Digital Marketing
• Laptop, desktop, smartphone or tablet
• No prior Digital Marketing knowledge/experience required
• A Facebook profile and access to website is not mandatory but would be beneficial
• Stable Internet Connection

Description

Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.

Our instructor Karan Shah (Founder and CEO of IIDE) will decode the fundamentals of Digital Marketing through real-life examples in this Masterclass.

• Clear & Concise Introduction to the Fundamentals of Digital Marketing

• Hands-On 45-Minute MasterCourse

• Flexible Access – Learn Anytime, Anywhere

• Beginners to Intermediate Level

• Interactive & Easy-to-Follow Approach

• Certification Included

• Other components of Digital Marketing like:

  • Email Marketing;

  • SMS marketing;

  • Online Reputation Management and

  • Influencer Marketing

• The importance and role of remarketing and how it helps drive your sales.

At the completion of the MasterCourse you will also get:

• Certification of Completion from the Indian Institute of Digital Education.

So don’t forget to take down notes while attending this MasterCourse because you will gain many insights.

Congratulations on taking your first step into the world of digital marketing!