[Free] Content Marketing For B2B Enterprises
A practical plan and process, end to end, to drive leads and sales with content marketing. – Free Course
What you’ll learn
- Learn the fundamentals of an end-to-end content marketing process for B2B businesses
- Learn how to create interesting content and match content to offers that convert
- Learn how to find industry influencers and identify promotional opportunities
- Learn how to use various products to build the data you need to systematically improve
Requirements
- Moderate understanding of marketing concepts
- Experience with social networks and search engines
- User-based experience with analytics platforms like Google Analytics
Description
Interested in content marketing, particularly for B2B products?In this course, we will go through the complete, 4-step content marketing process used by Audienti (formerly OMA) both with clients and in our own efforts to drive B2B lead generation efforts.
In this course, we’ll answer questions like:
- How to get inside the mind of your market, and build content that really interests them, even it you’re in a boring industry
- How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
- What types of content to produce, and what channels to use to promote it
- How to manage a content creation calendar, even if you’re not a journalist
- How to find promotional channels and influencers that are interested in your content
- How to tool your process for measurement
- What products and services we use today to get results
Once you’ve completed the course, check out other resources we’ve developed at Audienti’s content marketing resources area.
Author(s): William Flanagan
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