[Free] Complete Introduction Into Seo (Search Engine Optimization)

What you’ll learn

• Learn SEO (Search Engine Optimization) Fundamentals for Beginners. Learn the Basics of Proceeding Keywords Research.
• Learn Modern White Hat SEO Strategies. Learn How to Create User Friendly Content that will Attract Backlinks.
• Learn SEO Strategies That Get you Found on Google, Bing & other Search Engines. Learn the Essentials of Technical SEO.
• Learn the Essentials of Copywriting – Persuasive SEO Copywriting Techniques to Hook Potential Customers & Build Trust.

Requirements

• An Internet Connection and a Smartphone or Laptop. This Course Is Suitable for Complete Novices or Those Whove Already Gained Some Experience.

Description

Hello Dear Student, and welcome to our Master Guide to SEO for complete beginners an essential overview of the MOST important information you need to know about SEO.

In this video, youll learn what SEO is, and why its important, as well as the different aspects youll need to cover to improve your SEO approach so you can get more traffic and score highly in Google search!

With newfound SEO knowledge youll learn from this video, youll be able to start improving many aspects of your SEO strategy. Youll understand how search engines rank your website, and what things you need to tweak to give your site the best chance in search. Youll understand important ranking factors, like page loading speed, and how to check it, and the crucial importance of getting backlinks.

Youll also discover why sending the right user signals is important if you want your pages to rank for keywords in Google search. Youll learn how to choose the best keywords for your topic, and how to create high performing content that does well in search as well as so much more.

Basically, youll learn the all the MOST important things you need to know as a complete novice. Even if youre not a total beginner with SEO, we guarantee youll find this video helpful, as we always bring you the LATEST unique strategies, created to help you WIN in todays digital environment.

We know you can achieve great things with the knowledge we will share with you in this video, and we know you can see amazing results, if youre prepared to put in just a little time and effort.

Ready to get started?

Lets jump right in and begin by looking at what SEO is

SEO in a nutshell

Search engine optimization (SEO) is the process of attracting specific types of traffic to a website or page, from a search engines results page. SEO includes content creation and optimization, obtaining backlinks, optimising for voice search, and keywords. It also includes more technical aspects such as improving your page speed, image load, and site architecture, so search engines can more easily crawl your site.

The three most important things you should aim to do if you want to improve your search engine ranking should be:

1. Make sure your site is easy to access and crawl,

2. Have high quality content that includes relevant keywords,

3. Get as many backlinks from high authority sites as you can.

In this video, youll learn how to achieve these three things, and youll also learn ALL the essential information you need to know, to have a good grounding in SEO.

Remember, the aim of SEO is to boost a websites position in organic search. Organic search differs from paid search results, as with organic search you CANNOT spend money to rank well. Paid results typically appear first at the top of Google, but the downside is, people can see they are paid for ads as the word Ad will appear in front of the link to the website.

Organic results are far more trusted and one of the best things about scoring highly in organic search is, it doesnt have to cost you anything!

What does SEO do for your website?

If you have a website, applying SEO techniques will help your site score highly in search results. Youll need to use a strategy designed to help you rank well on the search engine you want to score highly in, as each one has different requirements. In this video, well be mostly focusing on Google, though many of the things we mention here may well apply to other search engines like Bing.

Your aim with ANY SEO strategy is to get a search engine to notice your site and judge it as the best possible result, whenever a person searches for a topic in your niche.

To get on the first page of Google, your webpage needs to score highly on many ranking factors within Googles algorithm. There are currently more than 200 Google ranking factors, including relevancy, loading speed, keywords, authority, usefulness, account authority, and more.

Organic and Paid Search Results

Google has two different categories of search results that it displays paid and organic. There is a BIG difference in the way these two types of results are ranked. With organic search results, there are many more ranking factors that you will need to consider if you want to perform well in search. When it comes to paid results, advertisers are ranked according to the amount theyll pay a single visitor, sent to them through Googles Pay Per Click Ads network. The more they are willing to pay the higher they will rank. Its as simple as that.

Organic search doesnt work in the same way. You cant pay your way to the top. Instead, you need to optimise your site, pages, and content so you score highly in Googles ranking algorithm. The good news is, when people search for information on a topic, most people trust organic search results FAR more than they trust paid results.

In this video, well be focusing solely on organic results, and giving you tips and advice you can use to perform well in organic Google search.

Why do you need SEO?

Search engines will be one of the main sources of traffic to your webpage and Google is the biggest and most popular search engine, by far. Google searches create over half of ALL the traffic on the entire internet, so you can see why it makes sense to optimise your site for Googles algorithm.

When its applied correctly, SEO can help your website rank for 100s of related keywords in your niche, generating 1000s of visitors on each of those phrases every month.

People using paid results would pay a premium for this amount of traffic but by applying some smart SEO principles, you can get it all – for free. Lets look at some of the things you can do to score highly with Google, so you can start getting a consistent stream of traffic to your website.

We wish you every success and can’t wait to welcome you on board.

Yours,

Ing. Tomas Moravek & Team

Internet Efficiency Awarded Expert