[Free] Brand Profile, Range Architecture And Extension In Fmcg/Cpg
Learn about key branding tools that define brand positioning, brand architecture and brand extensions. – Free Course
What you’ll learn
- Range architecture in branding
- Range extensions in branding
- Core, variants, extensions, sku
- how to screen extensions ideas
- innovation plan
- brand architecture
- communication architecture
- segmentation
Requirements
- basic in marketing
- branding
Description
Learn about 3 fundamental branding tools:
– Brand Profile: a summary of the brand positioning.– Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
– Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
Author(s): Massimiliano La Franca
FREE
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