[Free] Basics Of Branding For Tourism And Hospitality Business
Key elements of branding and marketing for independent hotels – Free Course
What you’ll learn
- Fundamentals of Branding
- What is Branding
- How we create brands
- What are key steps in developing brand
- Components of Branding
Requirements
- This is basic course, hence no prior experience required
Description
Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald’s and the apple used by Apple Computers.Branding is a marketing practice that a company exhibits in creating its name, symbol or logo, and overall design that is readily identifiable as the company itself. It gives your business its characteristics and persona. … Your brand is like the public face and personality of your company.
Here are four steps to building a successful brand.
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Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? …
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Organize your business based on this promise. …
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Communicate your promise. …
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Be consistent.
Learn elements in more details with this course
Author(s): Hotel Management School Your learning Partner
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