[Free] Apple Search Ads Live Training

What you’ll learn

• What is Apple Search Ads?
• Why Do You Need Apple Search Ads?
• Apple Search Ads Basic vs. Apple Search Ads Advanced
• Ideal Campaign Structure
• What is App Store Optimization?
• How to Find the High Performing Keywords with ASO to Support Apple Search Ads?
• Engagement of ASO and Apple Search Ads
• Why Should We Use ASO and Apple Search Ads Together?
• How to Make Keyword Research and Group The Keywords Using MobileAction?
• Best Practices & Tactics to Restructure Your Campaign
• Different Scenarios w/Bid Updates

Requirements

• No prerequisites

Description

If youre looking for a quick boost to enhance your knowledge in Apple Search Ads, this free training is made for you!

SearchAds by MobileAction’s Apple Search Ads certified experts will go through everything you need to know about the basics of Apple Search Ads, quick campaign setup, and Apple Search Ads keyword optimization with ASO.

Session 1: Learn Apple Search Ads Basics

All the essentials of Apple Search Ads have been briefly covered to get you equipped with the right knowledge to create your campaigns.

What youll learn:

• Why Apple Search Ads is essential to targeting the right users?

• Apple Search Ads Basic or Advanced: Which one to go for?

• Ideal campaign structure for your app

• Overview of Match Types & when to use which type

• When to use negative keywords

Session 2: Leverage ASO to Optimize Apple Search Ads

Learn how you can use App Store Optimization to uncover the well-performing keywords a.k.a low-hanging fruits for your Apple Search Ads campaigns.

What youll learn how to:

• Run Apple Search Ads in your brand keywords without cannibalizing yourself

• Incorporate ASO into your Apple Search Ads strategy

• Find overlooked but high-potential keywords to scale your campaigns

• Use cases and real examples from apps that are nailing the combined ASO and Apple Search Ads strategy

Session 3: Live Apple Search Ads Campaign Creation

In the final session, Sample campaigns and some further steps on how to optimize these campaigns have been created.

Youll learn how to:

• Create campaigns in less than 10 minutes

• Setup audience targeting

• Allocate your budget for different campaigns

• Optimize your performance to maximize the ROAS

You can visit SearchAds by MobileAction’s website and schedule a meeting with our dedicated Apple Search Ads experts to see how you can customize your user acquisition and learn more about how to optimize your campaigns with the help of our best practices.