[Free] Adsmurai Marketing Platform Academy (Amp Academy)

What you’ll learn

• Getting the most out of the AMP tool
• Create custom reports for a more efficient workflow
• Create outstanding catalogs that will take the campaign performance to the next level
• Improve the creatives of your catalog ads to improve the performance of your campaigns

Requirements

• It is important that you have access to AMP before starting this course so that you can put into practice everything you learn

Description

These main areas are:

• Feed Management – This tool helps online marketing specialists to manage and optimize product feeds that are used for advertising on different channels, such as Google and Facebook. With Feed Management, marketers can easily edit, upload and automate their product feeds, ensuring that their product information is accurate, up-to-date and optimized for better performance.
• Creative enhancement – This tool enables online marketing specialists to create visually compelling and engaging ad creatives for their catalog campaigns. Marketers can create, test and optimize their ad creatives for different channels, such as Google, Facebook, Instagram, and more, as well as for different audiences and business strategies.

• Paid Media planning – This tool helps online marketing specialists to plan and optimize their paid media campaigns. With Planning, marketers can create and optimize their Media Plans for different channels, such as Google, Facebook, Pinterest, DV360, Twitter, and more. The tool includes features like budget control as well as KPIs achievement control.

• Paid Media reporting – This tool enables online marketing specialists to track and analyze the performance of their paid media campaigns. With Paid Media Reporting, marketers can access real-time performance data for their campaigns and analyze key metrics like impressions, clicks, and conversions. The tool includes features like customizable dashboards, automated reports, and data visualization to help marketers better understand the performance of their campaigns and make data-driven decisions.