[Free] Ampscript For Salesforce Marketing Cloud - Ultra Beginners
Ultra Beginners – Never played with AMPscript ever? Here is where to start. Learn the fundamentals in no time! – Free Course
What you’ll learn
- Discover AMPscript from an Ultra Beginner point of view.
- Learn the fundamentals of substitution strings, like dynamic rendering of First Name, Last Name etc
- Get familiar with the syntax of AMPscript functions
- Try out the AMPscript functions ProperCase, LowerCase, UpperCase and V
- Learn how to declare, set and render AMPscript variables
- Know when to use Attributes, Inline AMPscript and AMPscript blocks
Requirements
- This course is hands-on and requires access to a Marketing Cloud instance with ability to create data extensions, emails and content blocks.
- Strictly no previous exposure to AMPscript necessary, we will be starting from scratch.
Description
Welcome to your very first steps in learning AMPscript, the powerful scripting language designed for Salesforce Marketing Cloud that enables you to craft tailored and sophisticated marketing communications. This course is tailored for ultra-beginners, meaning no prior experience or coding knowledge is requiredyoure in the right place to start from scratch!AMPscript might sound technical, but its essentially a supercharged tool that can boost your marketing messages, making them feel personal and relevant to every individual customer. Think of it like learning a new language, but instead of words and grammar, we’re dealing with variables and functions.
In this course, well start with the absolute basics of AMPscript. You’ll discover what AMPscript is, why it’s so valuable in marketing, and how it’s used to make data do amazing things in your customer communications. You won’t just be sitting and listening; you’ll be getting your hands on the code from day one.We’ll dive into variablesthe building blocks of AMPscript that store your datalearning how to use them like post-it notes that remember important pieces of information. Then we’ll explore functions, the actions that manipulate that data, doing everything from personalizing an email to pulling in the latest offers tailored to each customer.
Throughout the course, we’ll tackle real-life marketing challenges with a hands-on approach. You’ll see exactly how what you’re learning applies directly to the work of a professional marketer in the Salesforce Marketing Cloud environment. By the end of this journey, you’ll have a fundamental understanding of AMPscript and be ready to start writing your own scripts to engage customers like never before.
So if youre ready to begin this exciting journey into the world of personalized marketing with AMPscript, let’s jump straight in and start learning together!
Author(s): Francois Domain
