[Free] Optmyzr 102: Managing Bids And Budgets
Learn about Optmyzr’s Budget and Bid management tools – Free Course
What you’ll learn
- Learn how to use Optmyzr to monitor your PPC Budgets
- Apply One-Click Optimizations directly to your PPC accounts
- Learn how to use Optmyzr to manage your bids
- Use Optmyzr tools to optimize Target ROAS & Target CPA
Requirements
- Have at least one PPC account (like Google Ads, Microsoft Ads, or Amazon Ads)
- Have an active Optmyzr account (free trials are available)
- Connect at least 1 Google Ads account to Optmyzr before getting started
- A prior knowledge of Google Ads
Description
Optmyzr is an award-winning PPC optimization platform for search marketing professionals. Founded in 2013 by a team of former Google executives, Optmyzr gives you the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.Optmyzrs 102 course is meant to show you how you can reclaim the power of your advertising budgets and get greater control over your PPC bid strategy.
In this course, a team of Optmyzr experts will walk you through the tools that can help you optimize your budgets and the different One-Click Optimizations that can help you manage manual bidding, or gain control over your campaigns running on automated bidding strategies.
Youll learn how Optmyzr can help you analyze spend forecasts, and how you can use these insights to reallocate budgets across campaigns, or even across different accounts from the same client, to help you reach your monthly targets.Well show you how you can use Optmyzrs One-Click Optimization to manage manual bids to help you boost conversions or reduce wasted spend in the account. And, if youre running campaigns on smart bidding, well show you how can optimize them to help you reach your CPA or ROAS goals.
Youll know more about Optmyzrs tools to manage bid adjustments and how now youre able to hack bid adjustments while doing Smart Bidding through the implementation of Value-Based Bidding (VBB.)
By the end of this course, you should be able to start integrating Optmyzrs budget and bid management tools into your daily workflow.
Check out other courses in this series to learn more about Optmyzrs other solution areas.
Author(s): Frederick Vallaeys
