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[Free] Wordmark Logo Design Mini-Course: Mastering Wordmark Design

Create Timeless Wordmark Logos which tell the story of the brand – Free Course

Added on March 7, 2025 Design 2 min read

What you’ll learn

• How to craft a unique wordmark that embodies a brand’s personality and values.
• The fundamentals of typography, letterforms, and spacing for a timeless wordmark.
• How to refine and customize type to create a distinct and memorable logo.
• How to create simple but effective story-telling through the power of word mark design

Requirements

• A passion for brand design and typography.
• Basic knowledge of design software like Adobe Illustrator.
• The desire to create professional, high-quality logos.
• An eagerness to master logo design principles.

Description

If you’re a brand designer, you know how crucial typography is to a strong visual identity.

A great wordmark isn’t just about choosing a font—it’s about refining letterforms, adjusting spacing, and crafting something truly ownable.

But how do you create a wordmark that looks professional and stands out?

That’s where this course comes in.

In this course, I’ll show you behind the curtain of how I develop and design a word mark for a real client.

We’ll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects

I’ll guide you through my step-by-step process for designing wordmark logos that are clean, distinctive, and built to last.

You’ll learn how to select, refine, and customize type to create a wordmark that captures the essence of any brand.

And if you’re not 110% confident in your final logo, I’ll personally help you refine it.

This course is a module from my Brand Designer Pro program at Lancaster Academy—designed to take you from designer to expert brand specialist.

All you need to do is follow the process.

See you inside the course!

Scott Lancaster, Founder of Lancaster Academy