[Free] Negative Space Logo Design: Creating Hidden-Message Logos
Master the Art of Hidden Messages in Logo Design with this Mini-Course on Negative Space Logo Design – Free Course
What you’ll learn
- How to leverage negative space to create clever, double-meaning logos.
- The psychology behind visual perception and hidden design elements.
- Techniques for crafting simple yet impactful logos with dual imagery.
- How to balance clarity and creativity when working with negative space.
Requirements
- A passion for optical illusions and smart logo design.
- Basic knowledge of design software like Adobe Illustrator.
- An eagerness to experiment with spatial relationships and hidden elements.
Description
Some logos capture attention instantly—without saying a word.Think of the hidden arrow in FedEx or the subtle bear in the Toblerone logo.
Negative space is a powerful tool in logo design, but using it effectively requires skill and creativity.
In this course, I’ll teach you how to craft logos that use negative space to create hidden messages, dual imagery, and optical illusions that make brands more memorable.
In this course, I’ll show you behind the curtain of how I develop and design a negative space logo for a real client.
We’ll cover:
Briefing & Research
Sketching
Digitising & Perfecting your logo
Some tips on design mindset and how I approach projects
I’ll guide you through my step-by-step process for designing negative space logos that are clean, distinctive, and built to last.
And if you’re not 110% confident in your final logo, I’ll personally help you refine it.
This is a module from my Brand Designer Pro program at Lancaster Academy, designed to sharpen your logo design expertise.
If you would like to check out Brand Designer Pro, you can find out more on google.
And if you have any questions just let me know.
See you inside!
Scott Lancaster, Founder of Lancaster Academy
Author(s): Scott Adam Lancaster | 27,000+ Students | Entrepreneur | #1 Fiverr Pro Branding Consultant
