[Free] Sales And Service Excellence
The Art of Exceptional Customer Experience – Free Course
What you’ll learn
- Identify and analyze critical touch points in customer interactions, ensuring consistent and exceptional service delivery throughout the customer journey.
- Differentiate between various types of brand promises and effectively align them with customers’ expectations to build trust and loyalty.
- Implement the GUEST model to engage customers skillfully, from capturing their attention to expressing genuine gratitude.
- Demonstrate proficient product/service presentation skills, effectively communicating value propositions and benefits to customers.
- Apply consultative selling approaches to recommend tailored solutions that address specific customer needs, ultimately increasing conversion rates.
- Assess their own performance and continuously seek opportunities for improvement in sales and service delivery.
Requirements
- No prior experience required.
Description
The Sales and Service Excellence course is designed to equip participants with the essential skills and knowledge to excel in customer-centric environments. This comprehensive online course focuses on various touch points and explores how businesses can effectively deliver on their brand promises.Participants will delve into the GUEST model, a powerful framework that guides them through each stage of customer interaction to ensure a seamless experience. The course will cover the following key topics:
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Touch Points: Understand the significance of touch points in customer interactions and learn how to create memorable experiences at each interaction point.
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Types of Brand Promises: Discover different types of brand promises and explore how they shape customers’ perceptions of products and services.
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The GUEST Model: Implement the GUEST model (Gain attention, Understand the needs, Explain about the product/service, Suggest, Thank you) to engage customers effectively and provide personalized solutions.
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Gain Attention: Learn effective techniques to capture customers’ attention and make positive first impressions.
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Understand the Needs: Develop active listening skills to comprehend customers’ requirements and preferences accurately.
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Explain about the Product/Service: Master the art of product/service presentation and confidently communicate the unique value propositions.
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Suggest: Explore consultative selling approaches to recommend tailored solutions that meet customers’ specific needs.
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Thank You: Understand the importance of expressing gratitude and maintaining customer relationships through genuine appreciation.
