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[100% Off] Product Management Mastery: From Discovery To Delivery

Master product management skills: discovery, customer research, product strategy, prioritization, and delivery

Added on September 9, 2025 Business 3 min read

What you’ll learn

• Explain what Product Management is and how it drives business value
• Analyze product lifecycle stages and the technology adoption curve
• Conduct market research and TAM/SAM/SOM segmentation
• Perform competitive benchmarking to identify strengths and gaps
• Define product-market fit using the Value Proposition Canvas
• Align product goals with business objectives and OKRs
• Create inspiring product visions with tools like Vision Board & Elevator Pitch
• Map revenue streams
• cost factors
• and delivery channels
• Identify meaningful metrics: AARRR Pirate Framework
• OKRs
• vanity vs actionable
• Apply Design Thinking: Empathy Maps
• Personas
• and JTBD
• Discover customer needs with customer journey mapping
• Generate and filter ideas with brainstorming and prioritization methods
• Apply RICE
• MoSCoW
• Kano
• WSJF
• and $100 Test for prioritization
• Build and communicate product roadmaps that align stakeholders
• Test ideas with Lean Startup cycles
• design sprints
• and experiments
• Use feedback loops to continuously adapt and validate solutions
• Understand how product teams evolve across lifecycle stages
• Organize cross-functional teams and value streams for delivery
• Apply Team Topologies to design high-performing teams
• Explore scaling practices with SAFe and LeSS frameworks
• Work through 3 case studies and 14 activities with guided walkthroughs

Requirements

• No prior product management experience required — beginners are welcome!
• A basic understanding of business or product work is helpful
• but not mandatory.
• Curiosity about how products are discovered
• built
• and delivered will help you get the most from the course.
• Access to a laptop or tablet to complete interactive activities and case studies.
• An open mind and willingness to learn through real-world examples and hands-on practice.

Description

Product Management Mastery: From Discovery to Delivery is a hands-on, practical course designed to equip you with the full toolkit to thrive as a modern Product Manager. Whether you’re transitioning from project management, starting fresh in product, or sharpening your existing skills, this course gives you the clarity, confidence, and capabilities to deliver products that make a real impact.

This ensures you leave the course with hands-on experience and practical skills that you can immediately use in your career.

Here is what you will learn:

• Foundations of Product Management

  • What a product really is and the evolving role of Product Management.

  • How product lifecycle stages and the technology adoption curve shape decisions.

• Discovery & Market Understanding

  • Market research and segmentation (TAM, SAM, SOM) to uncover real opportunities.

  • Competitive benchmarking and analysis to position your product effectively.

  • Achieving product-market fit with the Value Proposition Canvas.

• Strategy & Vision

  • Aligning product goals with business strategy and assessing product maturity.

  • Crafting a compelling vision using tools like Postcard from the Future, Elevator Pitch, and Product Vision Board.

  • Exploring business models, revenue streams, cost factors, and delivery channels.

• Metrics & Success Measurement

  • Tracking what truly matters: leading vs. lagging, quantitative vs. qualitative, actionable vs. vanity metrics.

  • Frameworks like AARRR Pirate Metrics, OKRs, and product vs. delivery metrics to guide outcomes.

• Customer-Centric Product Design

  • Design Thinking for customer centricity: empathy maps, personas, customer journeys, Jobs To Be Done (JTBD).

• Idea Management & Prioritization

  • Filtering and refining ideas with techniques like Brainstorming, Four Categories, Now-Wow-How.

  • Prioritizing effectively with RICE, MoSCoW, Eisenhower, Kano, $100 Test, WSJF, Impact Mapping, Story Mapping.

• Roadmapping & Planning

  • Building outcome-driven roadmaps: Outcome-Oriented, Solution, PI Roadmaps, Story Mapping.

  • Aligning stakeholders through clear product direction.

• Experimentation & Lean Validation

  • Applying Lean Startup cycles, Design Sprints, hypothesis testing, experiments, and feedback loops.

  • Using design thinking to validate ideas quickly and reduce risk.

• Product Teams & Scaling

  • Understanding how product teams evolve across lifecycle stages.

  • Structuring cross-functional teams with Value Streams and Team Topologies.

  • Scaling with LeSS (Large-Scale Scrum) and SAFe (Scaled Agile Framework).

By the end of this course, you will:

• Master the complete product journey—from early discovery to successful delivery.

• Confidently apply modern product management tools and frameworks.

• Practice real-world scenarios with case studies and guided activities.

• Leave with practical skills you can use immediately in your career.

If you want to move beyond theory and gain the skills to create products that customers love and businesses value, this course is for you.