[Free] Digital Product &Amp; Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner – Free Course

Added on May 14, 2022 Business 2 min read

What you’ll learn

Mission of digital products and services
Examples of digital products and services and its management
Role of PO/PM and P/S Management
Digital Product & Service Management: Role, Mission & Key Functionality
Product manager VS Product owner roles at management
Basic product management process
Practical Examples from Retail Banking
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Interactive part

Requirements

No special requirements. Course for any who want to build a career at fintech and digital business area.

Description

Welcome to course: Digital Product & Service Management

2nd module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Short Description: Overview of Digital Product / ServiceManagement Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

Mission of Digital Products and Services
Examples of Digital Products and Services and its management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking
Interactive Part

Basic Product Management process:

Finding the problem you want to solve
Questioning the problem
Testing possible solutions
Defining a solution
Defining of a clear product vision
Getting of a cross-functional buy-in
Building of a Minimum Viable Product
Guiding of execution

Considered Areas:

Product owner role examples from retail banking and digital business
Product manager VS Product owner roles
Product owner mission
Defining the vision
Managing the product backlog
Prioritizing needs
Digital Channels building
Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
Examples from leading worldwide banks

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

MBA, The Boston University, USA

Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, Russia

Six Sigma Black Belt

Experience:

Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics: