[Free] Designing Value Into Your Innovative Business Ideas!

Matching the target group and the offering in a relevant value proposition – Free Course

Added on August 30, 2025 Business 2 min read

What you’ll learn

How to thoroughly understand the goals and needs of your target group and what they value
How to define a value proposition for any new offering
How to verify that your ideas indeed meet the expectations of the target group
How to look at your competitor landscape and learn from them to strengthen your business strategy

Requirements

Be a creative innovative entrepreneur, or aspiring to become one.

Description

If you are a designer, an entrepreneur or innovator with big plans and future business ideas, this class will come in handy in the definition of your offering, or in other words its value proposition.

We will start with the basic definition of commercial value, revue examples and work our way to a proper value proposition. That of course implies identifying a target group, understanding the market segments you want to reach.

We will discuss how designers can generate value. We will review what leverage they have on the success of a product idea, and how to match a specific purpose to an ideal context for the customer. You will learn how to figure out whether your offering is suitable for a chosen market segment, how to look at your competitive landscape, how to build a case for your offering and justify the effort from a business point of view, and how to prioritize ideas.

I will also share some food for thought on ways to tackle the development of your ideas in terms of design strategy and project objectives, always focusing on the expectations of the target group.

After this class, you will be more intentional in your innovations and ventures, keeping your mind focused on the right goals and the process under control. Good luck!

Author(s): Tanguy Prevot

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FREE FREE COURSE