[100% Off] Certification Course In Retail Management
Enhance your skills in Retail Management: Merchandising, Category Management, Ecommerce, Latest trends, Case studies
What you’ll learn
- Explain different retail formats,Know about key players,Different factors affecting Pricing,Principles of Merchandising,Improve Sales and Service of your business,Know popular tips and tricks in Visual Merchandising,Improve your understanding of Retail KPIs,Process improvement,Common trends in technology,Improving Leadership skills
Requirements
- Understanding of the English language.,Interest in retail,Interest in Business
- Leadership and Management
Description
Are you someone who wants to join the retail industry?
Are you someone who wants to be a retail entrepreneur?
Or anyone who wants to know more about this interesting industry?
If the answer to all these questions is a yes, then you’ve landed on the right place
Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all – Operation, Sales, VM, HR, Logistics if you want to enter in Retail domain.
What you will learn
This certification course gives you a practical foundation in retail management and running a retail business, covering merchandising, visual merchandising, category management fundamentals, pricing, supply chain and digital marketing for ecommerce and store growth, with case studies and an assessment at the end.
Retail Industry Overview: meaning of retail, evolution and trends, key players, the 7Ps of retail, departments and functions inside a retail company
Retail Business Models: retail formats, organised vs unorganised retail, EBO vs MBO, franchise vs company-owned stores
Business Strategy: PESTLE, SWOT and TOWS, Porter’s Five Forces, BCG Matrix and Ansoff Matrix, applied through real brand case studies
Buying and Merchandising: what a product is in modern retail, buying and merchandising mistakes, national brands, private labels and white labels, and category management fundamentals: choosing the product range and arranging it for sales
Pricing Strategies: retail pricing strategies, price elasticity of demand with Excel calculations, willingness-to-pay surveys
Supply Chain Management, Barcodes and Warehouse Management: how products reach the store, supply chain KPIs, barcodes and GTIN, warehouse essentials and operations, PO vs GRN documentation
Visual Merchandising (VM): visual merchandising elements, store exteriors and interiors, store layouts, display and fixtures, merchandise arrangement, signage, planograms, tricks used by top retailers
Point of Sale (POS): how POS systems work behind retail billing
Sales and Service Excellence: customer touchpoints, brand promises, the GUEST model, gaining attention, understanding customer needs, product demonstration, objection handling, guerrilla marketing
Digital Marketing: marketing for retail and ecommerce growth: SEO (on-page and off-page), SEM, Google Ads, PPC, social media ads, LinkedIn marketing, mobile marketing, content strategy, growth hacking, digital marketing KPIs and marketing analytics
Luxury Branding and Customer Relationship Management (CRM): luxury brand case studies, building loyal customers
Process Improvement, Technology and Legal: Lean and Six Sigma, MS Excel for retail professionals, Gantt charts, common legal terms for retail professionals
Retail Glossary and Assessment: key retail terms explained, and a final assessment to test what you learned
