[Free] Aligning Sales And Marketing Teams - Breaking Down Barriers.
Bridging the Gap Between Sales and Marketing for Unified Success. – Free Course
What you’ll learn
- Understanding the Divide: Why Sales and Marketing Misalignment Happens.
- Shared Goals, Shared Wins: Creating Unified Objectives.
- Understanding the Marketing & Sales Relationship.
- The Product to Sales Lifecycle A Strategic Overview.
- Market Research and Its Role in Effective Communication.
- Key Terms and Concepts in Marketing & Sales.
- The Ideal Customer Profile (ICP): A Collaborative Approach.
- How to Use ICPs in Your Marketing Process.
- Analyzing Your Customers and Compiling Notable Attributes.
- The Handoff Process: Marketing and Sales.
Requirements
- No prerequisites.
Description
In today’s competitive business landscape, collaboration between sales and marketing isn’t just a nice-to-have—it’s a must-have. Yet, so often, these two critical teams find themselves working in silos, misaligned in goals and strategies. This course is here to change that.What You’ll LearnThis comprehensive program is designed to help professionals and organizations bridge the gap between sales and marketing, fostering stronger partnerships and better results.
Together, we’ll explore:
Understanding the Divide: Why do misalignments happen, and how can we address them?Shared Goals, Shared Wins:
How to create unified objectives that benefit both teams.
The Ideal Customer Profile (ICP): Collaboratively defining your target audience and making it actionable.
Marketing and Sales Alignment: Strategies for seamless handoffs and effective communication.
Key Marketing & Sales Concepts: Essential terms, strategies, and processes to bring both teams on the same page.
Market Research & Analysis: Learn how to research your audience, compile notable customer attributes, and use insights for impactful communication.
The Product-to-Sales Lifecycle: A strategic overview of how these teams should collaborate across every stage.
And much more.
By the end of this course, you’ll not only understand the core issues behind sales and marketing misalignment but also have practical tools and strategies to align these teams for greater business success.
Who Is This Course For?
Whether you’re a sales or marketing leader, a business owner, or part of a team looking to boost collaboration and efficiency, this course is for you.
So, are you ready to break down barriers and create a winning partnership between sales and marketing? Let’s dive in!
Author(s): Melina Silva S.
