Free Digital Marketing Tutorial – Digital Marketing Strategy

More than 80,000 business owners have taken my class since 2014 it's now available online – Free Course

What you’ll learn

  • Difference between goal, strategy, and tactic
  • How to define a digital marketing strategy
  • The goal-first framework
  • How to define your customer
  • Create a customer persona
  • How to create a Unique Value Proposition
  • Create an elevator pitch (think Shark Tank!)
  • Methods of targeting customers
  • Measuring success of your marketing efforts


  • Access to a computer with Internet connection


In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.

  • Assess and refine your businesss values and mission statement

  • Define your customer using the customer persona tool

  • Define your unique value proposition (UVP)

  • Develop and deliver your businesss elevator pitch

  • Understand the value and role of marketing data

  • Learn how to appeal to customers across the Loyalty Loop

Deal Score+6
Coupon Scorpion